Lotus F1 Team

E21 Launch 2013

The launch event took place at the Lotus F1 Team home in Enstone, Oxfordshire and was attended by 120 partners, sponsors and VIPs. Drive created an immersive environment by integrating moving head lasers and film, showcasing the E21 race car in stunning perspective, and highlighting the evolution from last year’s model with the use of the laser projection and 3D animation.

The event was broadcast on Sky Sports and included interviews with the drivers and key members of the Lotus F1 Team.

Sound Design

Work in progress for the Lotus E21 Launch event: the final mix of our sound design before the music is added.

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